Do you want to start a business but are held back by a lack of capital? Now, you don't need to worry anymore. Dropship business offers a golden opportunity to earn substantial profits with minimal capital, or even with almost no capital.

With minimal risk of loss, this business presents an ideal opportunity for anyone looking to explore the world of e-commerce.

What is A Dropshipper?

A dropshipper is someone who runs a business using the dropshipping system, which is a method of selling products without having to hold any inventory.

In this model, your responsibility is limited to promoting and selling the products, while the supplier handles packaging and delivery on your behalf.

The dropshipping system is ideal for beginners because it doesn’t require a large amount of capital, carries minimal risk of loss, and can be run from anywhere — even from home.

Basically, dropshippers are business owners who sell products without holding any inventory. In running a dropshipping system, you simply act as an intermediary between the supplier and the customer.

How Dropshippers Work

Below is the basic dropshipper workflow:

A dropshipper registers with a supplier or store that offers a dropship program.

Supplier gives product pictures and special price for the dropshipper.

Dropshipper markets products on social media, marketplaces, or personal websites.

When a customer places an order, the dropshipper receives the payment and records the order.

The dropshipper contacts the suplier to ship the products to the customer’s address.

The supplier ships the products on behalf of the dropshipper’s name.

Dropshippers earn a profit from the difference between the selling price and the supplier’s price.

This process allows you to sell without worrying about logistics, inventory storage, or even high operational costs.

The Difference Between Reseller and Dropshipper

Although both resellers and dropshippers sell products from other manufacturers, they differ fundamentally in how they operate their businesses.

Capital and Stock of Goods: Reseller must have capital to purchase and stock goods first. Then store and manage their own product stock. In contrast, dropshippers don’t need to spend capital to purchase stock and never have to store any products.

Delivery: Resellers handle the shipping process themselves. Meanwhile, dropshippers rely on suppliers to ship products directly to the customer’s address.

Price Control: Resellers have more flexibility in setting the selling price, as they have already purchased the stock. Meanwhile, dropshippers are more limited because the selling price largely depends on the price set by the supplier.

Risks: Resellers face a higher risk because there is a possibility that the goods they have purchased will not be sold. Resellers differ from dropshippers, who face a lower risk because they don’t hold any stock.

5 Ways to Become A Dropshipper for Beginners

To achieve maximum income every month as a dropshipper, you must implement the right strategy. Here's how to become a successful dropshipper for beginners:

1. Determine the Right Product

Choose products that are relevant to your interests and have high demand in the market. For example: skincare, muslim fashion, baby products, or gadget accessories. Do market research first through Google Trends or the marketplace.

2. Find A Trusted Supplier

Select a supplier with a strong reputation, high-quality products, and prompt delivery. Ensure they have a dropshipping system, can ship on your behalf, and offer responsive customer service.

3. Build An Online Store and Branding

Create a business account on the marketplace, social media platforms (such as Instagram, TikTok, and Facebook), or a personal website. Use a store name that is easy to remember and display interesting photos and informative product descriptions.

4. Arrange A Sales Strategy

To ensure your business grows and attracts more customers, it is essential to develop a strong marketing strategy, particularly by leveraging digital marketing techniques.

Paid Promotion: Utilize digital ad platforms like Facebook Ads and Google Ads to target highly specific and relevant audiences for your products. This strategy helps increase visibility and fast sales conversions.

Urgency and Scarcity Technique: Create a sense of urgency among customers by offering limited stock or time-sensitive discounts. This technique encourages them to make immediate purchasing decisions.

Influencer Marketing: Invite influencers who are relevant to your product niche to promote your business. Endorsements from public figures can effectively build trust and reach a wider audience.

Educational Content: Share informative and useful content on social media. This content not only builds a positive image but also showcases your expertise, so your audience will see you as a trusted source.

5. Provide Added Value

In the midst of fierce competition, offering added value will help your business stand out from the crowd.

Fast Response: Ensure that you always provide a prompt response to customer questions and complaints. Prompt service will increase satisfaction and build a good reputation.

Free Consultation: Offer free consultations regarding the products or services you sell. This personal approach shows you care and helps customers make informed decisions.

Greeting Card: Add a personal touch by including a thank-you card or a small message with each package. These simple things can bring an unforgettable experience for customers.

Money Back Guarantee: Offer a money-back guarantee to give buyers a sense of security. This guarantee demonstrates your complete confidence in the quality of your product.

With superior service, customers will be more loyal and likely to recommend your shop to others.

5 Advantages of Being Dropshipper

Here are some key advantages of the dropshipping business model compared to other types of businesses:

Without Large Capital: You don’t have to purchase the products early.

Low Risk of Loss: No burden of keeping stock of goods.

Without Warehouse or Complicated Logistics: The supplier handles all.

Free Selling Target: Not bound by targets from superiors.

Flexible Marketing: You can creatively choose the method and promotion platform.

Becoming a dropshipper is the ideal solution for anyone looking to start an online business with minimal capital and low risk.

By choosing the right product, establishing cooperation with a trusted supplier, and implementing a creative marketing strategy, you can earn a big income from home.

Are you ready to start the journey as a successful dropshipper? The most important thing is to choose the right partner for shipping goods.

Delivery Service Solutions SELOG

One of the service providers that could be a good choice is SELOG, a business line of PT Serasi Autoraya (SERA), which is also a part of the Astra Group and has 20 years of experience in the logistics industry.

SELOG is here to meet the demand for end-to-end logistics services, ranging from Trucking, Shipping, Freight Forwarding, and Warehousing to Project Cargo.

Every SELOG’s services are supported by the latest digital technology, including the Astra Fleet Management Solution (AstraFMS), which is not only convenient but also effective and efficient for businesses.

Thanks to the AstraFMS technology, SELOG can provide comprehensive, IT-based fleet and transportation management solutions in Indonesia.

For more information, go to www.selog.astra.co.id or contact (021) 26605333.

Don’t forget to follow SELOG’s social media on Instagram @selog_astra and LinkedIn SELOG for more information about logistic updates.