
Information & Tips
8 Mei 2025
Selecting the Right Logistics Company: Practical Tips
In today’s business world, consumers have two main demands when looking for a product: guaranteed product availability and quick delivery at an affordable price. These demands have become the standard.
For manufacturers and distributors, meeting these expectations is not an easy task. They must be prepared to face major challenges, especially amid growing competition among other producers offering similar products.
If consumer expectations are not met, they will certainly not hesitate to switch to a competitor’s product. As a result, evaluating and optimizing both the production and distribution processes must be carried out effectively.
Even a small mistake can result in failure to meet targets, decreasing demand and ultimately leading to business losses.
One of the main factors contributing to production costs is the transportation and logistics sector. In Indonesia, national logistics costs are still considered high, amounting to 25–26 percent of the Gross Domestic Product (GDP).
Efficiency in this sector is the key for producers and distributors to reduce costs without compromising service quality.
However, not all companies are able to manage their logistics processes on their own. Most companies choose to partner with third-party logistics providers to handle the transportation of raw materials and the distribution of finished products.
Tips for Choosing an Ideal Logistics Company
Choosing the right logistics partner is a strategic step to ensure smooth business operations. The main factors to consider when choosing a logistics service provider are effectiveness and efficiency, especially in terms of speed, accuracy, and cost of deliveries.
To avoid making the wrong decision, check out five important aspects to consider when selecting a logistics company:
Reputation and Credibility – Ensure the company has a reliable track record and is trusted by many customers.A Wide Network and Years of Experience – Logistics companies that have been in operation for a long time typically have more solid and reliable systems.
Modern Technology – Companies supported by advanced technology can provide faster, more accurate, and more transparent services.
- One-Stop Service – Choose a provider that offers integrated services, from warehousing to delivery.
Competitive Pricing That Matches Service Quality – Compare service costs with the quality provided to ensure budget efficiency.
SELOG: Comprehensive Logistics Service Solution
In Indonesia, one of the logistics companies that has proven its credibility is SELOG, a business line of PT Serasi Autoraya (SERA), which is also part of the Astra Group and has over 20 years of experience in the logistics industry.
SELOG provides end-to-end logistics services, ranging from Trucking, Shipping, Freight Forwarding, and Warehousing to Project Cargo.
SELOG’s services are supported by cutting-edge digital technology Astra Fleet Management Solution (AstraFMS), which makes customers’ business easier, more effective, and more efficient.
With its AstraFMS, SELOG provides businesses in Indonesia with IT-based comprehensive solutions for managing fleet vehicles.
For more information about SELOG’s services, visit www.selog.astra.co.id or contact (021) 26605333.

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